Melbourne’s Number One Destination for AFL Jerseys and Merchandise

Get into the footy spirit with our extensive range available online. With everything from AFL football jerseys, jumpers and a selection of other branded merchandise, our goal is to be the best AFL store in Melbourne and throughout Australia. Whether your old well-loved jersey is starting to look a little worse for wear, or you’re a diehard supporter who’s always looking for the latest merchandise goods, you’ve come to the right place.

Our AFL shop is available online and in person

Regardless if you’re a Bombers or a Brisbane fan, we cater to all football enthusiasts and only offer high quality and official merchandise.

Check out Official Auskick Playing Pack (includes a kids footy jumper, a team shorts and a pair of team socks) for your kids.

Have a newborn or grandkids? AFL Baby Pack (a baby beanie and a baby scarf) is the most popular gear set for new starter. Right now in a promotional package price.

Need ideas to reward a hard working father or hubby? See our Essentials Retro Hoody or new arrival Mens Cufflinks and Business Belt. Our AFL store has it all.

We accept credit card, Paypal and bank deposit to process the payments. Detail instructions can be found at our How to Order section.

Any order over $100 at our online AFL shop will be shipped for FREE through standard post. More information can be found at our Shipping and Cost section.

How can we help?

If you have any questions regarding our AFL football jumpers, jerseys, merchandise or any of the other products available at our shop in Melbourne, feel free to call us 03-9876 0488. Otherwise we would love for you to offer feedback, or alternatively you can email us on

We’re always happy to assist our customers in any way we can and will gladly offer additional details on our products. If you were looking for information on a particular product, such as our Sherrin footballs, or our AFL football jerseys for teams such as Carlton or Collingwood, please click on the provided links.

All of the products at our store are available Australia wide!

Learn More